The Content Platform enriches your tags with additional contextual information, which is required for search engine optimization inside and outside Picturepark and makes your users happy.

Let me show you an example.

What do you see here?

That's an easy one. A logo of a company called Fine Organic Foods Association, probably selling fine organic foods.

Who do you see here?

Well now, you would like some context, don’t you? This is Joe Berrymore, Farm Owner working for Berry Farm LLC. This is the contextual information the Picturepark Content Platform delivers by just assigning the name.

Picturepark can deliver this information to you using smart tags; especially helpful for products and campaigns, events or organizations.