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Share and Embed

You can share content from within Picturepark directly, enabling CDN ( for faster delivery and distribution. More details on Fastly CDN Delivery for Picturepark Content on the website.

When creating a share, you can select metadata to be shared too. This shared metadata is displayed in the share viewer to recipients and others who access it. The Layers selected in the share creation will be displayed as metadata panels. Keywords and tags will be displayed as links with all additional metadata available in the card detail. The number of items shared is visible in the share manager.

When you select the Custom format, you must select the Large Thumbnail and Preview options to display the thumbnail and preview images in the share viewer. Otherwise, a generic icon is displayed.



You can use the share option in Picturepark to send a link (by email) to a selection of Content Items and Virtual Items to one or multiple users. Picturepark users have share available in Picturepark, others only in their mail. The link can be opened without login for the specified time. When you send the share to yourself, you won’t get an email but a notification appears in Picturepark and the share is available in the main menu.

You can style the shared email that Picturepark sends out and the share page to include links to your terms, usage restrictions or add your custom logo. The share page can be your permanent link to branding material or press material.



An embed in Picturepark creates embed code for one or multiple Content Items and Virtual Items, which can be embedded into websites or landing pages. Picturepark offers a direct image link or an HTML link. The embed link allows resizing in the embed viewer or by directly updating width and height values in the embed link, e.g.

You can modify embedded content via media editor or URL parameters.

👉 VIDEO: How To Embed Content in Google Doc

Embed example

Fastly CDN

Fastly CDN offers reliable, fast, and customizable options to deliver shared content from Content Platform. Fastly offers real-time observability, baked-in security, and programmatic control.

The CDN (Content Delivery Network)can be enabled per customer to distribute email shares and embeds via Fastly CDN. Both default caching time and serving stale content are also configurable per customer.

A Fastly-specific mechanism called Shielding increases the probability that stale and embedded content is served when Content Platform is unavailable (for maintenance or other issues). With Shielding enabled, the origin server receives all requests from one designated POP (point of presence) rather than from several POPs across the Fastly network.

Shielding provides the following benefits:

  • Improves cache hit ratio (CHR) - increases the probability of end-user requests resulting in a cache HIT.

  • Speeds up connections - reduces connection setup latency for MISS and PASS requests that must be served from the Content Platform API.

  • Reduced number of requests to the Content Platform API.

Please contact support if you need assistance with this feature.

Media Optimization (IO)

Media Optimization (IO)

Media Optimization (IO) enables you to crop, resize, sharpen, change transparency or rename images using the media editor, requiring permission to edit images (role permission). The images can then be integrated into websites, ecommerce stores, or other apps. Content Delivery Networks (CDN) further improve global delivery and availability.

If you are using Picturepark Premium or Enterprise plans then the Media Optimisation features used for creating tailored embed links and/or converting media files are fully available. For Starter plans, only embeds based on static or dynamic formats can be used without applying dynamic conversion parameters for which the Image Optimisation Add-on can be purchased as an option. 

The Fastly CDN Connector might be mandated for high-load use cases and a basic usage quota is already included in the corresponding Plans or Add-ons. Additional restrictions apply for media file conversions - please see the Subscription Plan FAQ for more information.

Media Editor

The media editor lets you dynamically make advanced transformations and image optimizations without changing the original. You can see the results instantly in the preview on the right. You can execute various modifications and validate your results by enabling or disabling them, also chaining everything together for multi-layered optimizations.

The following rendering actions are available:

  • Crop, resize, rotate, sharpen.

  • Alpha channel transparency (replace).

  • Conversion into JPG, PNG, or TIFF.

  • Rename the default filename for SEO purposes.

Cropping Images in Picturepark for Commerce Integrations

Conversion presets

Editors can now save their settings defined in the Media Editor as content presets for later re-use for the same image.

Additionally, editors can create conversion preset templates in settings to make them available for any image, requiring the role permission to “manage conversion preset templates”.

The conversion preset template has no permission itself.

A conversion preset template requires:

  • Name: the name that appears in the Media editor

  • Description: for internal purposes, not shown anywhere

  • Template: the conversion string (with the option to add a placeholder for a focal point)

  • Output format: the source where the conversion settings are applied

When you select a content preset and add modifications you can save (overwrite) or save as new content preset.

Common conversion preset templates are in use for

  • Website hero or header images.

  • Product shots used in commerce stores.

  • Detail extracts from large-scale images.

  • Different social media channels.

  • Placeholders in sales presentations.


If you want to enable your users to create and update conversion presets, the role of the user must have “manage items” permissions on the layer “Image Analytics.”

Focal Point Editor

The focal point editor for images enables users to create, update or remove focal points, including those created by an AI provider such as Clarifai or Azure. Permitted users can either create single focal points or bounding boxes that surround an object such as a face. 

Click on the image to create a focal point, and click and hold to create a bounding box.

The focal point editor in Picturepark.

Each focal point has:

  • Identifier: the short name of your focal point

  • Confidence level: a number between 0 and 1, whereas 1 is 100% confidence.

  • Optional reference: additional text which serves as a description.

  • The bounding box also had width and height fields.

All information will be saved into the Image Analytics Layer of the image.

Cropping around Focal Points

For every Content Item, you can create focal points in the Focal Point Editor or via cropping to focal points from within the Media Editor. Additionally, AI Tagging proposes focal points for available areas of interest within an image. Depending on the model you choose AI can also propose brand names, text, or demographics.

All focal points are saved to the layer “Image Analytics”, from which you can pick the ones to apply as a cropped onto your images in the Media Editor.

You can create (2) or select existing focal points (1) for cropping in the Media Editor.

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